Rich Fisher

Global Head of Customer Marketing, Data & Insights @Evergreen Garden Care

This global role spans several areas of responsibility including- Customer Marketing – enabling Evergreen to be successful across the trade in all markets. Supporting markets to improve our sell-in with customers, advancing our category management & customer marketing capabilities & driving improvements in execution across the markets- Insights & Data – influencing & informing business decisions at a central level. Strengthening the fact-based decision-making process, tracking & measurement of performance across the markets throughout the season