Rich Ciocci
President @Bio Insight Group
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WORK HISTORY
President @Bio Insight Group
Boston, MA, US
Focusing on Orphan Diseases and Specialty Market therapies, Bio Insight Group leverages its direct senior brand leadership experience with a full breadth of award-winning video and animation solutions to deliver impactful programs for our pharma/biotech and agency clients. Notable accomplishments include:* Developed a comprehensive KOL video library for Agios Pharmaceuticals in support of their launch of AQVESME, a rare disease treatment for Thalassemia.* Developed comprehensive HCP and patient video library to support the launch of Attruby, BridgeBio\'s flagship brand.* Developed High Science video animation series to support Pfizer\'s leadership in Gene Therapy and launch of their new dedicated website: HEMOPHILIA GENE THERAPY Performed extensive AOR services for Bexion Pharmaceuticals, an emerging leader in Oncology. Initiatives include strategic/tactical planning, MOD/MOA videos, digital communications, Corporate video development, video library development, website development, investor relations support, and print collateral. Please visit for more information on this special organization.* Developed extensive video assets for Amylyx Pharmaceuticals in support of their work for the ALS community. Assets include an ALS diagnostic video, clinical meeting support video, patient/caregiver stories, and an Amylyx Corporate video.* Developed Surgical Training and Pharmacy Preparation videos to support Voyager Therapeutics Clinical Development plan in Huntington\'s disease.* Developed extensive patient video library to support BioMarin\'s commitment to the patient community. Assets include product and disease profiles.* Developed and executed comprehensive on/offline tactical plan to support the launch of Cerdelga, a novel oral treatment for Gaucher disease. Focus included strategic planning and disease/brand video library development
EDUCATION
Capella University
MBA, Marketing, Leadership
SUNY Brockport
BS, Marketing/Economics
SKILLS
ABOUT RICH CIOCCI
Pharma/biotech executive with deep experience across the pharma and agency side of the business.Proven leader in pre-launch and launch activities in highly complex and competitive disease states. Results oriented, cross-functional leader with extensive experience in Orphan Diseases and Specialty Pharmaceuticals across key stakeholders including Healthcare Providers, Patients/Caregivers, and Market Access.Founded Bio Insight Group, a highly specializedvideo/animation agency in 2010 with a focus on delivering exceptional video assets for our partners at costs significantly less than other agencies. Our commitment to our clients is unwavering. Specialties include Video/Animation, Website Development, Product Launches, Strategic Marketing, Tactical Plan Development, Digital Marketing, Project Management, Veeva Navigation, and Budget Navigation.
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