Rich Cao
Product Manager, Adtech @Newsweek
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WORK HISTORY
Product Manager, Adtech @Newsweek
NY, US
EDUCATION
UC Irvine
Web Development and Design Certification
California State University, Long Beach
Bachelor's Degree, Communication and Marketing
California State University, Fullerton
Master of Business Administration - MBA, Business Administration and Management
ABOUT RICH CAO
I\'m a strategic product leader who builds high-performance advertising solutions and consumer experiences that drive measurable results. At Cox Automotive (Kelly Blue Book, Autotrader), I lead audience experience initiatives that connect consumers with the right solutions throughout their vehicle lifecycle.Key Strengths- Advertising Expertise: Started as a media planner launching the successful Mazda CX-9 digital campaign, giving me deep insights into ad operations before transitioning to product leadership- Product Development: Lead cross-functional teams using Luma and Human-Centered Design methodologies to solve complex challenges and deliver business value- Technical Background: Combine MBA knowledge with hands-on software development experience to build scalable advertising platformsExpertise includes- Google Ad Manager - Human Center Design- Product Roadmap - Programmatic Advertising- Cross-functional team leadership - Application Programming Interface (API) IntegrationsI specialize in translating business requirements into innovative product solutions that enhance advertising performance and drive revenue growth. My multifaceted background in advertising, product management, and technology enables me to deliver exceptional results at the intersection of consumer needs and business objectives.I am available to discuss new opportunities in the Orange County, CA area or virtual (remote), please contact me at r•••••••@gmail.com
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