Rich Beatty

About Rich Beatty

Strategic marketer that applies the art and science of marketing to solve branding, positioning, messaging and competitive challenges. Over twenty years of experience in customer acquisition and retention marketing and sales program development. Adept at leveraging the insights from qualitative and quantitative market research to craft marketing programs that appeal to the target audience. Focus on the customer experience in developing integrated marketing programs that win the hearts and minds of customers.Specialties: branding, positioning, message development, acquisition and retention program development, product and service launches, customer experience assessments, channel assessments, marketing performance audits, marketing and sales 360 reviews, local-national strategy alignment, agency of record reviews, marketing and distribution due diligence for acquisitions, brand integration strategy and implementation for mergers

Experience

1. Founding Partner

   Cmg Consulting

   Jan 1998 — Present

   Strategic marketing consulting firm specializing in helping companies leverage marketing and sales initiatives to build business value; deep experience in recurring revenue relationships that can utilize customer data to enhance customer experience and improve customer LTV; from strategy through implementation and measurement, CMGP helps clients succeed in competitive markets

Education

• UNC Kenan-Flagler Business School

  MBA, Business Management; Marketing

  1990 — 1992

• Denison University

  BA, Political Science

  1980 — 1984

Skills

• Product Marketing
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Positioning
• Strategic Planning
• Brand Architecture
• Marketing
• Go-to-Market Strategy
• Direct Marketing
• Product Management
• Business Development
• Product Launch
• Segmentation
• Message Development