Riccardo Viciguerra
Communications Specialist @Saint-Gobain
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WORK HISTORY
Communications Specialist @Saint-Gobain
EDUCATION
24ORE Business School
Master, Marketing & Communication Management
Università degli Studi di Parma
Laurea triennale, Economia e management (indirizzo Marketing)
SKILLS
ABOUT RICCARDO VICIGUERRA
Senior Marketing and Communication Specialist with 11+ years in multinational contexts. I design and deliver omnichannel strategy, corporate communications, trade fairs and congresses, and large-scale events for brands such as Purina and Provimi. I partner with business stakeholders and clients, lead multidisciplinary teams, and direct creative and digital agencies to consistent brand standards across markets.Highlights include the launch of corporate social media channels that generated €100K+ in direct sales in the first year, the rollout of an EMEA web platform and CMS across countries, and end-to-end event delivery for audiences of with exhibition spaces up to 400 m². I manage budgets with a focus on ROI, build trusted relationships, and bring solid project management, analytics fluency, and strong experience in graphic design and print production from small collateral to large in-store and OOH. Fluent in Italian and English.Specialties: omnichannel marketing, brand positioning, client relationship management, agency management, event management, trade fairs, congresses, team leadership, budget management, CMS governance, B2B marketing, EMEA, animal nutrition, graphic design, print production.
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