Riccardo Raponi

WORK HISTORY

EDUCATION

SKILLS

ABOUT RICCARDO RAPONI

My expertise covers branding in all its multiple aspects, visualizing, pursuing, and connecting the main components of brand building:\"a creative diamond idea set in a titanium marketing strategy\".For over 35 years, I have been involved in brand creation, evolution, and revitalization in various disciplines, working in advertising/marketing/integrated/digital agencies, and as an independent professional. I believe in the power of ideas when their effectiveness becomes measurable, this belief has led me to consolidate my marketing knowledge in the same way as my creative and design background, gaining over the years extensive experience in almost all aspects of design, advertising, and significant marketing sectors.I am still both a hands-on creative/designer and a digital marketing and social media expert. It means knowing how creatives and designers think and work and then being able to take place in a marketing team or provide creative ideas and digital marketing solutions as a specialist. It is about human beings, curiosity, continuous exploration and learning, understanding, liaising, trusting, and above all seeking inspiration.KEY COMPETENCIESIn-depth knowledge of strategic digital marketing, social media marketing, content marketing, email marketing and automation (Hubspot, Sales Force, ActiveCampaign), SEO, SEM, and PPC bid management on major platforms such as Google Ads, Meta, Tiktok, Outbrain, Criteo, and Adroll. Creative, advertising, graphic, web-digital design experience in international companies, on different brands, products, services, and market areas.MAIN CLIENTSL\'Orèal (Lancôme, Plenitude, Garnier, Maybelline, Professionnel, Kerastase, Matrix, Redken) Innoxa Cosmetics, Feminae Cosmetics, Mavala Cosmetics, Armani Group, Maison Valentino, Sara Lee (Lovable, Wonderbra, Playtex, Fila), Vestebene Miroglio, Brunella Gori, Boehringer Ingelheim, Wyeth Pharma, Abbott Diagnostics, Lundbeck, Sanofi Aventis, Pfizer Biontech, Angelini Menarini Pharma, Coswell spa, Colgate Palmolive, Michelin, Pirelli, Dayco, Porsche, Renault, Peugeot, Fiat FCA, Iveco, Indeco, Shell Global, Eni Agip, Enel Energy, Autostrade SPA, Minardi Team F1, Ferretti Motoryacht, British American Tobacco, TIM Telecom, Wind Telecom, Vodafone, Warner Village, RAI, Tirrenia, Confcommercio, AirOne, Alitalia, KLM, Air Mauritius, Reckitt Benckiser, Henkel, Unilever, LG Electronics, Hyundai Computers, Hewlett Packard, Bacardi Martini, Heineken, Nestlé, Ferrero, Barilla, Galbani, Ponti, CRAI, Carrefour, Bennet, Ina Assitalia, Axa, Zurich, MPS, Unicredit, UBI Group, UBS Group.