Riccardo Masone
Marketing and Consumer Insights Consultant (Capstone Project) @Royal Swinkels
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WORK HISTORY
Marketing and Consumer Insights Consultant (Capstone Project) @Royal Swinkels
Torino, IT
Conducted consumer and market research in France and the Netherlands to assess hydration behaviors and opportunities for refillable solutions• Delivered insights on target motivations, barriers and product formats (filtration, flavor drops, powders, infusions)• Built a go-to-market launch plan with positioning, key occasions and behavioral marketing recommendations to drive adoption
EDUCATION
ActiLingua Academy (Wien)
Sommerkurs, Intensiver Deutschkurs
SAA - School of Management, Università di Torino
Laurea triennale, Management dell'Informazione e della Comunicazione Aziendale
ESCP Business School
Master of Science - MS, International Food & Beverage Management
Liceo Classico Linguistico ''Chiabrera Martini'' Savona
Diploma di istruzione secondaria superiore ad indirizzo linguistico, Lingue e letterature straniere, generale
Alpadia Language Schools (Berlin)
Sommerkurs, Intensiver Deutschkurs - Fortgeschrittene I
ABOUT RICCARDO MASONE
Passionate about the Food and Beverage industry, I am currently pursuing an MSc in International Food and Beverage Management at ESCP Business School, ranked #1 globally in the sector.During my Master’s program, I gained hands-on experience with companies visits, real case studies analysis and a Capstone Project with a leading brewers group. This experience allowed me to develop strong exposure to market and consumer analysis, consumer behaviour changes, targeting, concept development, sustainability and marketing strategy.Previously, as a Business Development Intern I developed a funnel-driven approach to B2B acquisition, building targeted prospect lists, optimising top-of-funnel outreach and analysing KPIs to enhance pipeline quality across F&B, luxury, private equity and venture capital.My academic background includes a Bachelor’s degree in Information and Business Communication Management from SAA School of Management, with a focus on corporate strategy, economics, psychology and neuroscience. My final thesis on the LVMH Group strengthened my understanding of how a global luxury leader can build a strong and distinctive food and beverage division while integrating sustainability into brand and portfolio strategy.I thrive in fast-moving contexts where effective communication and collaboration matter, where aligning with external partners is key, an approach I built in hospitality and refined through ScopriTalento projects. Fluent in Italian, English and Spanish, with intermediate proficiency in German and basic proficiency in French, I am eager to contribute to the evolving Food and Beverage landscape, particularly in areas of marketing and innovation.
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