Riccardo Citera

WORK HISTORY

EDUCATION

SKILLS

ABOUT RICCARDO CITERA

Senior Fashion Buyer, Senior Homeware and Decor Buyer and Key Account Manager with 10 years experience. Specialized in the fast-paced ecommerce sector with proven results and negotiation skills. My multi category experiences are concentrated in the Fashion, Luxury and Home and Decor sectors. Under the Fashion sector I built the categories:Woman FootwearWoman AccessoriesMan FootwearMan AccessoriesKids FootwearKids AccessoriesUnder the Home and Decor sector I built the categories:LightingCarpetsDecorHome FragrancesPet FoodPet AccessoriesI have great transferable skillsHard Skills:PurchasingCategory ManagementSales and Key Account ManagementNegotiationCommercial contracts negotiationData AnalysisPeople ManagementSoft Skills:Analytical ReasoningJudgment and Decision MakingExcellent Organisational SkillsCreative ThinkingComplex Problem SolvingStrong communication skillsI have experience in managing the selection and selling of products for multiple European markets: Italy, Spain, France, Germany, UK, Benelux, Romania, Bulgaria, Hungary.My professional experience helped me to develop an analytical mindset and data driven approach and a deep experience with analytics and translating data into actionable insightsDuring my experience as Senior buyer working for Veepee | Privalia eCommerce Group I was in charge to develop the Home and Decor category.Through an advanced catalog expansion, identifying selection gaps, prioritising new item production, and developing relationships with target suppliers I was able to help the Home and Decor category to experience a growth of +50% in 2 years.I was in charge to develop the home luxury design segment of the company and thanks to my strong negotiation skills I operated as Key account manager for some of the top brands of the company (e.g. Flos, Artemide, Foscarini, Slamp, Thun, Yankee Candle).During my experience as Senior Buyer in Fashion Days e-commerce I was in charge to develop the Fashion category, in particular the footwear and accessories segments.Through an intensive analysis of the key metrics and the subsequent building of strategies on how to improve suppliers and category performance I was able to help the company to reach the target of an annual average category growth of +10%.I was the Key account manager for some of the most important brand of the company (e.g. Geox, Gant, Napapijri, Diesel, Ted Baker, Ralph Lauren) and I developed the company Private Labels (Zee Lane and Oakoui).I have 7+ experience in People Management.Contact: r••••••••@gmail.com