Riccardo Sanelli

Product Marketing Manager @Tinexta Infocert

Rome, IT

I manage the strategic marketing of digital solutions for highly regulated markets, including- Digital preservation and cloud archiving- E-invoicing for B2B, B2C, and B2G- Public Key Infrastructure (PKI) for IoT ecosystemsI have contributed to innovative projects such as the blockchain-based digital identity wallet (Dizme), the development of an AI chatbot (Trusty), and the launch of new products.Key responsibilities- Developing business plans and roadmaps for new products and markets- Conducting market analysis and benchmarking to define strategic positioning- Defining product requirements based on data, market trends, and customer feedback- Planning and managing go-to-market strategies and international expansion- Defining pricing, messaging, and positioning for B2B, B2G, and B2C markets- Supporting sales teams and partners with marketing materials and commercial training- Representing the company at industry events, presentations, and panel discussions