Riccardo Piazzolla
Trade Marketing Director @Birra Peroni
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WORK HISTORY
Trade Marketing Director @Birra Peroni
Rome, IT
Member of the Executive Committee and responsible for Trade Marketing, Sales Support and Commercial Digitalization, leading a team of 40 people• Lead the development and execution of both In Home and Out of Home channel strategies to drive brands\' growth• Oversee trade initiatives, promotional planning, category management and channel specific activations, working closely with sales, marketing, retailers and distributors• Leverage market, consumer and shopper insights to optimize investments and maximize returns• Focus on in store execution, commercial effectiveness and customer cooperation• Target setting for the commercial team• Lead the commercial digitalization agenda
EDUCATION
Koç Üniversitesi
Exchange Program
Università Bocconi
Bachelor's degree
Università Bocconi
Master's degree
SKILLS
ABOUT RICCARDO PIAZZOLLA
Curious, ambitious and result-driven leader with a cross-functional background in Finance, Sales, Commercial and Strategy.I bring together analytical skills, strategic thinking and execution excellence to accelerate commercial performance and drive long term business growth.I thrive in dynamic environments, lead with purpose and believe in the power of collaboration.Currently focused on creating meaningful connections at Birra Peroni (part of Asahi Europe & International), eager to grow into broader general management roles.
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