Riccardo Beretta

Marketing Manager Emea @Stryker

Key responsibilities:* Develop and execute the EMEA annual marketing plan for our business unit.* Allocate the budget required to fulfill the plans, program for investments, and monitor budget spend.* Monitor marketing performance metrics to determine ROI and adjust the strategy.* Collaborate with marketing and communication departments, sales teams, and shared services to release promotions, campaigns, and products to new markets.* Work with marketing teams to create new marketing tools, visuals, and collaterals in alignment with the company brand identity.* Serve as a company expert on the Automatic External Defibrillators (AEDs) market segment, including identifying current and future market needs and understanding competitors’ behavior.* Understand the unique needs of direct and indirect sales teams, focusing on special requirements for vertical market segments. Translate those needs into related marketing proposals and campaigns.* Master sales figures and create sales performance reports and dashboards to track how the business is evolving.* Develop content for use with internal and external sales forces and maintain an active communication flow for continuously engaging with distribution partners.* Manage participation in trade fairs and congresses and organize customer networking events, symposia, and training to support local sales efforts.* Identify and engage with EMEA Key Opinion Leaders to improve relationships and build brand awareness/perception.