Ricardo Ramos Rúbio
Product Designer @Nyala
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WORK HISTORY
Product Designer @Nyala
Berlin, DE
Redesigning the SaaS product experience- Orchestrated the redesign of the platform, aligning design choices with overarching business goals and user needs- Defined key performance indicators (KPIs), including user retention and satisfaction, to measure the success of the redesign- Integrated user feedback and data analysis into the redesign process. Conducting user research- Led comprehensive research efforts to deeply understand user pain points and needs to improve the company’s User Personas- Developed detailed requirements for the redesign collaborating with the Product Team, aligning with organisational goals and the acquired user needs. Establishing a robust design system- Engineered a comprehensive and versatile design system that streamlines product development and enhances cross-functional collaboration- Ensured design consistency and scalability, vital for a complex SaaS Enterprise product. Designing the company\'s design language- Crafted and curated a cohesive and unique design language that resonates with our target audience in the finance industry- Ensured brand consistency and recognition across all touch-points- Fostered a design ethos that is user-centric, empathetic, and aligned with NYALA\'s core values. Building the company\'s design structure- Orchestrated the establishment of NYALA\'s design department from the ground up- Leveraged a multidisciplinary approach to integrate design seamlessly into the company\'s culture and processes.
EDUCATION
Pontifícia Universidade Católica do Paraná
Technology High School
Università degli Studi di Ferrara
Bachelor's degree
Awari
UX Design
Pontifícia Universidade Católica do Paraná
Bachelor's degree
ABOUT RICARDO RAMOS RÚBIO
Hello and welcome! I\'m a seasoned Designer with 10+ years in the industry and 5+ years of Product Design experience crafting exceptional user experiences and driving business success. Senior Product Designer at NYALA: At NYALA, I lead the charge in revolutionizing the financial sector through innovative design. My role involves pioneering user-centric solutions and design systems aligned with business goals that propel our company to the forefront of the industry. Passionate Product Designer: As a Product Designer, I\'m driven by a relentless passion for problem-solving and innovation. My journey in the field has been marked by a dedication to helping complex, global enterprises achieve peak performance. Global Vision, Local Expertise: My diverse cultural background enriches my ability to connect with a global audience. I understand the nuances of design that resonate with users across different regions and industries. Strategic problem solver: I believe that the key to success lies in asking the right questions. In my career, I\'ve honed my ability to dissect complex challenges, leading to the creation of unique solutions that deliver tangible value to both customers and businesses. Let\'s connect! r•••••@gmail.com
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