Ricardo Rocha
Jury Member B2b Marketing Elevation Awards @B2b Marketing
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WORK HISTORY
Jury Member B2b Marketing Elevation Awards @B2b Marketing
US
Judge for the B2B Marketing Elevation Awards, 2025 and 2026 EditionsSelected to serve as a jury member evaluating B2B marketing campaigns across strategy, execution, and measurable business impact.Reviewed and assessed submissions spanning demand generation, brand, ABM, partner marketing, and GTM execution, with a focus on clarity of strategy, differentiation, and real-world results.Additional Info: https://events.b2bmarketing.net/elevationawards/judges
EDUCATION
Universidade Católica Portuguesa
Graduation, Communication and Media Relations
ISEG - Lisbon School of Economics & Management
Post-Graduation, Marketing Managment
SKILLS
ABOUT RICARDO ROCHA
Proud father of 3. I\'m a senior B2B marketing and GTM executive specializing in Demand Generation, Partner Ecosystems, Alliances, and Field marketing for IT services and SaaS companies selling into enterprise markets.Nominated as a Top 100 Marketer 2026 (OnConferences ICON Awards) and selected to serve as a jury member for the B2B Marketing Elevation Awards in both 2025 and 2026. Over 20+ years, I\'ve built and scaled partner-led and field-driven growth engines, aligning marketing, sales, and alliances to generate pipeline and revenue across multiple regions. My expertise sits at the intersection of Sales, GTM, Demand Generation, Field Execution and revenue alignment.I currently lead Global Marketing and GTM at Noesis, owning global go-to-market strategy while working closely with sales and partners to accelerate regional growth and enterprise pipeline, including the establishment and scaling of the North American presence.Core strengths:• Partner, Alliance & Channel GTM strategy• Field & Partner marketing for enterprise B2B• Co-marketing and joint GTM with hyperscalers and ISVs• Demand generation, pipeline acceleration & sales enablement• Executive alignment across marketing, sales, and partnersContext & scale:• Leadership of global marketing and GTM teams (15+ team members)• Direct ownership of partner GTM initiatives with vendors such as Microsoft, OutSystems, Celonis, Sitecore, OpenText, Darktrace, and others• Responsibility for budget, GTM planning, and revenue-aligned KPIs• Experience across IT services, SaaS, Low-Code, Application Development, Data, AI, and Automation
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