Ricardo Rocha

About Ricardo Rocha

Proud father of 3. I\'m a senior B2B marketing and GTM executive specializing in Demand Generation, Partner Ecosystems, Alliances, and Field marketing for IT services and SaaS companies selling into enterprise markets.Nominated as a Top 100 Marketer 2026 (OnConferences ICON Awards) and selected to serve as a jury member for the B2B Marketing Elevation Awards in both 2025 and 2026. Over 20+ years, I\'ve built and scaled partner-led and field-driven growth engines, aligning marketing, sales, and alliances to generate pipeline and revenue across multiple regions. My expertise sits at the intersection of Sales, GTM, Demand Generation, Field Execution and revenue alignment.I currently lead Global Marketing and GTM at Noesis, owning global go-to-market strategy while working closely with sales and partners to accelerate regional growth and enterprise pipeline, including the establishment and scaling of the North American presence.Core strengths:• Partner, Alliance & Channel GTM strategy• Field & Partner marketing for enterprise B2B• Co-marketing and joint GTM with hyperscalers and ISVs• Demand generation, pipeline acceleration & sales enablement• Executive alignment across marketing, sales, and partnersContext & scale:• Leadership of global marketing and GTM teams (15+ team members)• Direct ownership of partner GTM initiatives with vendors such as Microsoft, OutSystems, Celonis, Sitecore, OpenText, Darktrace, and others• Responsibility for budget, GTM planning, and revenue-aligned KPIs• Experience across IT services, SaaS, Low-Code, Application Development, Data, AI, and Automation

Experience

1. Jury Member B2b Marketing Elevation Awards

   B2b Marketing

   Mar 2025 — Present · US

   Judge for the B2B Marketing Elevation Awards, 2025 and 2026 EditionsSelected to serve as a jury member evaluating B2B marketing campaigns across strategy, execution, and measurable business impact.Reviewed and assessed submissions spanning demand generation, brand, ABM, partner marketing, and GTM execution, with a focus on clarity of strategy, differentiation, and real-world results.Additional Info: https://events.b2bmarketing.net/elevationawards/judges

Education

• Universidade Católica Portuguesa

  Graduation, Communication and Media Relations

  1999 — 2004

• ISEG - Lisbon School of Economics & Management

  Post-Graduation, Marketing Managment

  2008 — 2009

Skills

• Incentive Programs
• Brand Management
• Marketing Strategy
• Online Marketing
• Business Strategy
• Product Management
• Lead Generation
• Internal Marketing
• Marketing Research
• Crm
• Team Leadership
• Marketing Management
• Market Analysis
• IT Service Management
• Email Marketing
• Leadership
• Events Organisation
• Marketing Communications
• Integrated Marketing
• Management
• Digital Strategy
• Sales Motivation
• Product Marketing
• Social Media Marketing
• Sales Management
• Team Management
• B2b Marketing
• Digital Marketing
• Incentives
• Online Advertising
• Web Marketing
• Advertising
• New Business Development
• Sales
• Marketing
• Strategy
• E-Commerce