Ricardo Perez
Let\'s Grow The Business
- Role
- Tiktok Shop - Creator Strategic Partner Manager at TikTok
- Location
- Norwalk, CA, US
- LinkedIn followers
- 500 followers
About Ricardo Perez
Accomplished product and partnership leader with 15+ years of experience building and scaling large-scale and impactful programs, consistently leveraging data-driven insights to drive significant audience growth and maximize revenue generation. My background encompasses the full program development and team management lifecycle, including executing data-informed content and partnership strategies across multiple teams and platforms, optimizing online visibility through advanced digital marketing techniques, and expertly leading and mentoring cross-functional teams to achieve complex strategic goals. With a proven track record of delivering measurable outcomes across diverse teams and initiatives and a passion for fostering innovation, I am eager to connect with organizations that value strategic leadership, strong team management skills, and a results-oriented approach to driving business success.
Experience
Tiktok Shop - Creator Strategic Partner Manager
Mar 2024 — Present · Los Angeles, CA, US
Product Growth & Revenue Impact: Spearheaded initiatives that significantly grew TikTok Shop revenue by establishing and nurturing robust creator partnerships, directly contributing to increased sales across both live stream shopping and short-form video formats.• Data-Driven Strategic Product Guidance: Leveraged SQL and large datasets to conduct in-depth data analysis, generating actionable insights and strategic recommendations to optimize creator content strategies. This data-driven approach directly informed product improvements and enhanced creator performance, leading to expanded audiences and maximized sales effectiveness.• Proactive Problem Solving & Technical Solutioning: Demonstrated innovative problem-solving to proactively identify and resolve technical challenges faced by creators, ensuring a seamless and positive TikTok Shop experience. This focus on technical excellence directly enhanced user experience, driving increased engagement and sales.• Resource & Opportunity Champion for Creator Ecosystem: Strategically secured and allocated essential tools, resources, and platform opportunities for creators, effectively amplifying their visibility and fostering greater success within the TikTok Shop ecosystem. This resourcefulness directly supported creator growth and platform expansion.
Education
California State University-Los Angeles
Bachelor’s Degree
2009 — 2011
California State University, Los Angeles
Bachelor of Science - BS
2009 — 2011
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