Ricardo Moreno Arellano

Associate Program Manager @Advantage Group International

Toronto, ON, CA

Conduct in-depth research on global CPG companies, analyzing brand portfolios, category allocations, and strategic business unit movements such as acquisitions, divestitures, and partnerships.• Act as a business analyst, collaborating with market leaders to structure products (benchmarking dashboards), clearly articulate their needs, and ensure alignment between business requirements and technical solutions.• Ensure accurate and relevant data collection from suppliers and retailers, in their respective categories and channels. Oversee the end-to-end integrity of data pipelines to ensure that dashboards are built according to required specifications — enabling insight-driven decision-making across teams and business units.• Partner with the program management team to develop and maintain category and competitor databases. Lead questionnaire preparation and manage direct mail-out processes, ensuring timely and accurate dissemination of information while managing project timelines effectively.• Conduct rigorous data verification procedures, ensuring data accuracy, integrity and consistency.