Ricardo Eberhardt Correia
Localization Operations Lead @Mars
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WORK HISTORY
Localization Operations Lead @Mars
London, GB
EDUCATION
University of Lisbon
Licentiate Degree in Law
German School of Lisbon
Abitur (german high school graduation diploma)
Universidade Católica Portuguesa
Postgraduate Degree
SKILLS
ABOUT RICARDO EBERHARDT CORREIA
A multilingual localization leader with 15+ years of experience, I connect global brands (Expedia, Unilever, Mars, Bayer) with local audiences by defining and executing high-impact language strategies and quality programs for a portfolio of languages across high-growth and culturally complex markets.My contributions include - driving the launch of Avis´ localized website and Expedia\'s Arabic website and app- managing large-scale translations volumes (+1 million words) for key markets and - implementing linguistic quality assurance models that improved content quality by 20% to consistently achieve KPIs. My expertise includes developing and scaling a localization quality program for Expedia across 35 languages, ensuring content precision and local relevance. I also directed the creative adaptation of marketing campaigns across 32 brands in 26 languages for LATAM, APAC and European markets (digital, print, TV).I excel at leading and mentoring internal teams and external vendors, fostering cross-functional collaboration with Product, Marketing and Engineering teams and optimizing workflows through data-driven insights: I improved data visualization by developing a Tableau dashboard for language score automation and bug tracking, reducing manual effort by 50% and implemented mobile testing and real-time behaviour analysis tools which led to the increase of major linguistic and UX bugs by 35%.My background also includes founding an editorial and translation agency, recognized as a top exporter in Portugal. Fluent in Portuguese and German, I bring a proactive mindset, strong communication skills, and a proven ability to build lasting relationships with international clients in 3 continents.Beyond my professional roles, I am passionate about leadership and community-building. In 2021, I founded a grassroots football group that grew to 200 members from 30 nationalities, promoting mental well-being and community ties and fundraising for schools and local charities.
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