Ricardo Santos
Membro Prime @Founders Club
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WORK HISTORY
Membro Prime @Founders Club
BR
Um clube exclusivo para fundadores de startups com foco em educação e relacionamento, voltado paraempreendedores que buscam conhecimento para superar seus desafios.Nosso propósito é fomentar o empreendedorismo por meio da educação, cooperação e colaboração,através da construção de trilhas de conhecimento e redes de relacionamento, colaborando nocrescimento das startups.Apoiar o desenvolvimento do ecossistema de empreendedorismo e inovação como um todo, auxiliandoiniciativas que geram emprego e renda, impactando em melhor qualidade de vida para pessoas.Seja membro!Nossos valores- Integridade- Inovação- Give first- Give Back- Paixão pelo que fazemos- Empatia com empreendedores, investidores e agentes do ecossistema- Cooperação, colaboração e não competição- Transparência- Hard work.Tudo pronto!
EDUCATION
MBA USP/Esalq
Executive MBA, Gestão de Projetos
Founders Academy
Aluno
ESPM
Pós-graduação de Gestão de Negócios em Marketing
Universidade Cidade de São Paulo
Administração de Empresas com ênfase em Marketing, Administrador
How Bootcamps
Associate's degree, Product Management
Board Academy Br
Lean Governance, Lean Governance
ABOUT RICARDO SANTOS
CEO & Founder da LiberPay | Executive with 20+ years of experience in payments, commercial strategy, and high-performance team leadershipEntrepreneur and executive with a solid track record in the payments industry, holding strategic roles in the commercial area for over two decades. Founder and CEO of LiberPay, a California-based fintech focused on innovative payment solutions such as the Payroll Card, designed to optimize payroll management and promote financial inclusion.Expert in structuring and leading commercial teams (hunter and farmer profiles), with strong command of sales funnel management, KPI definition, pipeline monitoring, lead conversion, and deal closing. Extensive experience in strategic planning, including profitability analysis in collaboration with FP\\ & A teams, budgeting, forecasting, and financial indicators (margin, interchange, funding).Proven ability in building direct and indirect sales channels, designing go-to-market strategies, pricing, market segmentation, and product positioning. Consultative approach focused on customer experience (UX) and territorial expansion of brands and solutions.With an analytical mindset and results-driven focus, I lead initiatives that combine technology, operational efficiency, and scalable growth — the core pillars of LiberPay.
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