Ricardo Lawson

About Ricardo Lawson

Ricardo Lawson is a passionate Digital Marketing Strategist who thrives on helping businesses and organizations grow their digital presence with strategic, innovative solutions. With a blend of creativity and analytical insight, Ricardo delivers customized strategies that resonate with audiences and drive lasting results.

Experience

1. Marketing Manager

   Greystar

   Apr 2025 — Present · Charlotte, NC, US

   As a Marketing Manager at Greystar, I lead marketing strategy and execution for a diverse portfolio of multifamily communities across the Greater Charlotte and Piedmont Triad regions. I directly support a portfolio of over units and provide indirect marketing support and oversight for an additional units, ensuring alignment with company standards and performance goals across all assets.My portfolio includes a mix of new developments, lease-ups, stabilized communities, build-to-rent neighborhoods, and high-rise properties. I partner closely with regional leadership, on-site teams, ownership groups, and vendors to craft and implement tailored marketing plans that drive brand visibility, qualified traffic, and leasing success.Key responsibilities include managing digital presence and advertising, coordinating branding and creative assets, overseeing lease-up launches, and analyzing performance data to guide strategy. I also support pilot programs, roll out new marketing technologies, and contribute to best-practice sharing across the region.

Education

• Southern New Hampshire University

  Master of Business Administration - MBA, Marketing

• North Carolina Agricultural and Technical State University

  Bachelor's degree, Journalism and Mass Communications