Ricardo Gonzalez
Growth Marketing Manager | B2B & B2C Lead Generation | CRM & Performance Campaigns | Salesforce | HubSpot
- Role
- Marketing Manager at AGI Business Group
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Ricardo Gonzalez
I’m a Growth Marketing Manager with over 20 years of experience driving measurable results through data-driven strategies, CRM optimization, and digital lead generation. I’ve led successful multichannel campaigns across B2C and B2B sectors, boosting customer acquisition and increasing sales conversion rates by up to 45%. I bring strong expertise in both traditional marketing and digital marketing, creating integrated campaigns that combine print, radio, events, and direct mail with high-performing digital channels. My strengths lie in integrating tools like Salesforce Marketing Cloud, HubSpot, and Google Ads to design high-impact marketing funnels tailored to the customer journey. I specialize in: Traditional & Digital Marketing Campaigns CRM & Marketing Automation Performance Campaigns & ROI Optimization Email, SMS & WhatsApp Marketing Bilingual in English and Spanish, I’m passionate about connecting data, creativity, and technology to build scalable marketing solutions that align with business goals. Let’s connect if you\'re looking for someone who turns insights into action and growth into revenue.
Experience
Marketing Manager
Jan 2022 — Present · Irvine, CA, US
Oversaw the growth of the marketing department, managing strategic initiatives and supporting cross-functional projects across the organization.• Developed and optimized campaign strategies using performance data and market insights.• Analyzed competitor activity, monitored market trends, and formulated strategies to maintain a competitive edge.• Evaluated the effectiveness of marketing, advertising, and communication campaigns to guide future initiatives.• Implemented and managed Salesforce Marketing Cloud and HubSpot to streamline marketing operations and improve lead nurturing.
Education
Universidad Dr. Jose Matias Delgado, El Salvador, Central America
Bachelor of Applied Science (B.A.Sc.), Marketing
Central American Institute of Technology, El Salvador, Central America
Certificate, Computer Business Application
2000
University of San Francisco
Master of Business Administration - MBA
Skills
- Advertising
- Point-of-Purchase Signage
- Strategic Planning
- Brand Management
- Event Management
- Management
- Budget Management
- Digital Marketing
- Sales
- Negotiation
- Marketing Management
- Market Research
- Competitive Analysis
- Strategy
- Training
- Marketing Strategy
- Marketing
- Customer Satisfaction
- Product Marketing
- Pricing
- Inventory Management
- Forecasting
- Customer Service
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