Ricardo Briceno

WORK HISTORY

EDUCATION

ABOUT RICARDO BRICENO

Gamefam is the leading metaverse media company for Gen Z & Alpha communities. Our vision? To successfully bring brand and IP partners onto Roblox, Fortnite and other platforms – driving reach and scale. I joined Gamefam a few years ago as a seasoned brand strategy leader with a proven track record of orchestrating successful campaigns for over two decades at companies like Mattel, and Procter & Gamble. Most recently, at Mattel, I rose to VP Franchise Management, where I spearheaded initiatives to expand the brand\'s footprint beyond toys into content, digital gaming, location-based entertainment and consumer products.Now, at Gamefam, I oversee all business-related functions including brand partnerships, advertising network, franchise development, off-platform marketing, communications, social media strategy, finance, human resources and business operations. Together with our partners, we are creating amazing experiences that captivate amazing communities and ultimately deliver ROI.Gamefam, founded in 2019 as the first professional Roblox developer, has become the largest and most successful metaverse media company, with 30 billion lifetime visits and 12 million average daily visits across its 30+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning metaverse strategies, games and campaigns with top IP partners including Paramount, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega, Samsung and Crunchyroll. We successfully created three of the top 10 branded Roblox games of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. I pride myself on innovating and making data-backed decisions that propel brands and IP to the pinnacle of culture.