Ricardo Arandia

About Ricardo Arandia

Consistent high performing professional with more than 20 years of experience leading diverse operations for high-growth organizationsBilingual (Spanish/English) commercial leader with an outstanding international career history driving organizational success through the strategic oversight of sales and customer marketing in large retailers, distributor accounts and Duty-Free operators. Demonstrated aptitude in the Food & Beverage (F&B), consumer goods industries and luxury brands with a wide array of transferable skills suitable for any number of focuses. Repeated success identifying and addressing commercial opportunities in channels such as retailers, distributors and wholesalers, translating data into insight for brand and category growth, creating a partnership environment set up for growth and executing robust actions plans to improve shopper experience. Exemplary leadership and communication skills and excels in demanding, fast-paced environments with multidisciplinary teams. Thrive in customer-facing roles and build strong stakeholder relationships.Highlights of Expertise• Transformational Leader• Strategy Development & Execution• Sales & Marketing Leadership• Trade Marketing & Category growth• Category Management• Proactive & resourceful • Joint up Business Plans• Channel Strategy• Account Management • Contract Development & Negotiation• P&L Accountability• Team Development & Leadership• Entrepreneurial mindset • Retail and Merchandising management• Continuous Process Improvement• Category Management• Distributor Management• Strategic Planning

Experience

1. Commercial Director Border Channel Ca Az Nm Tx

   Diageo

   Jan 2024 — Present

   Define and lead the comprehensive business strategy to enhance operational discipline, covering sales, marketing, portfolio positioning, financial management, capital investment, distributor and retail relations, supply leadership, and legal compliance, while overseeing the performance and growth of a pan-regional organization. Direct Report: 2- Improve execution in the must-win border channel through Diageo’s travel retail partners with strengthened contracts, a concentrated investment on key brands, and revenue and profit growth- Collaborate closely with our agency, retailers, and internal teams to innovate product variants, promotional packs, and marketing strategies that accelerated both top-line and bottom-line performance.

Education

• EOI Business School

  Master Executive, Marketing Management

  2006 — 2007

• Universidad Metropolitana (VE)

  Mechanical Engineering, Mechanical Engineer

  1996 — 2001

• UCAB - Universidad Católica Andrés Bello

  Diploma in Advanced Marketing, Marketing

  2005 — 2006

Skills

• Marketing Management
• Sales
• Fmcg
• Marketing
• Sales Operations
• Leadership
• Sales Presentations
• Market Research
• Competitive Analysis
• Business Development
• Trade Marketing
• Consumer Products
• International Business
• Strategic Partnerships
• Strategy
• Purchasing
• Shopper Marketing
• Business Strategy
• Cross-Functional Team Leadership
• Marketing Strategy
• Forecasting
• Sales Management
• Client Presentation
• Client Rapport
• Presentation Development
• Management