Ribka Pratiwi Sirait
Head of Brand Reputation (Public Relations & Corporate Affairs) @Ninja Van
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WORK HISTORY
Head of Brand Reputation (Public Relations & Corporate Affairs) @Ninja Van
ID
Published 500+ media coverages annually for Ninja Van Indonesia, ensuring strong national visibility and consistent brand presence- Built and nurtured relationships with 100+ journalists across nationwide and local media (Surabaya, Medan, Bali, Yogyakarta, Semarang, Bandung), strengthening trust and long-term collaboration- Directed internal communications, including corporate letters and company-wide announcements, ensuring alignment and clarity across all employees- Launched and co-designed Suara UKM Negeri, a bi-annual insight publication highlighting MSME voices and strengthening Ninja Van’s thought leadership in the logistics and SME ecosystem- Partnered with cross-functional teams to introduce and communicate new Ninja Van services, driving awareness and adoption among stakeholders.
EDUCATION
Hitotsubashi ICS (Hitotsubashi University Business School)
Non Degree
University of Indonesia
Bachelor degree
University of Indonesia
Magister Management
ABOUT RIBKA PRATIWI SIRAIT
With over 10 years of strategic communications and brand management experience, my role at Ninja Xpress has honed my ability to handle crisis situations and manage relationships with media and government entities. Previously, at QRIM Express, I excelled in communications planning, bolstering brand awareness and marketing initiatives. My core competencies lie in orchestrating internal communications that align with our mission to foster a positive brand reputation. At Ninja Xpress, I leverage these skills to contribute to a cohesive team environment, always aiming to uphold our organizational values and culture through effective public relations.
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