Ribhu Mishra

About Ribhu Mishra

Skilled at Paid Ads | Programmatic Media Buying | Demand Side Platform | Display & Visual 360 | Linked Ads | Meta AdsLearning more about CDPs to understand contextual targeting for a better and more privacy based marketing to gain an upper-hand in the cookie-less digital advertising world. Understand\'s holistic requirements for the success of a digital campaign and the current global situation with privacy concern among policies like the GDPR and CCPA. Exploring how and in what effective way can DMPs and Media consolidation can make things much easier for clients and their products/services with a. correct attribution model for perfect reporting and number\'s analysis-Hey there! I\'m a digital marketing specialist passionate about unlocking B2B business potential. With expertise in both paid & programmatic advertising, search engine marketing, social media marketing, and SEO, I aim to make a mark in the dynamic world of digital ads. Over 4 years, I\'ve applied holistic digital marketing strategies to scale mobile apps, web-based services, and physical businesses, improving CPA, ROIs, and RoAS for my clients. Managing ad budgets of $10k to $100k, I have a keen eye for detail and an analytical approach to boost campaign performance.To analyze and enhance campaign performance, I utilize data analytics platforms like Google Analytics, Firebase, Google AdMob, and Apple Search Console. Additionally, I excel in creating stunning visuals and creatives using tools like Canva and Adobe Photoshop. I understand that growth is not instantaneous; it requires time, nurturing, and conveying the right message to foster customer loyalty and business success.With a Master\'s in Journalism and Mass Communication and a Bachelor\'s in Journalism & Mass Communication from Amity School of Communication, I possess excellent written and oral communication skills. These skills have been honed through my experience as a Sub Editor at the Indian Express. Now, I\'m seeking a challenging opportunity to transition into a B2B environment and gain exposure to the DSP business of the programmatic ads industry.If you\'re in need of a digital marketing specialist with a blend of technical and creative skills, I would love to connect with you. Let\'s collaborate and make a positive impact in the world of programmatic advertising.\"

Experience

1. Paid Media Specialist

   DAT Freight & Analytics

   Jan 2025 — Present · Bengaluru, IN

   Managing & reporting on the day to day campaign numbers - Collaborating with team and stakeholders to strategies and optimise campaign performance - Refining and sanitizing the campaign and targeting to ensure maximum delivery- A/B testing to check opportunities - Creative testing to ensure relevancy and low ad fatigue

Education

• Cambrian Public School - India

  Higher Education, Science

  2007 — 2013

• Amity University

  Bachelor of journalism and mass communicaton, Communication, Journalism, and Related Programs

  2013 — 2016

• Amity University

  Master of Arts in Journalism and Mass Communication MA(J & MC) , Communication, Journalism, and Related Programs

  2017 — 2019