Ricardo Bertan de Figueiredo
Marketing, Event Coordination, Talent Management and Partnership.
- Role
- Senior Manager of Marketing Operations and Talent Management at Dignitas
- Location
- Fullerton, CA, US
- LinkedIn followers
- 500 followers
About Ricardo Bertan de Figueiredo
I am the Senior Manager of Marketing Operations and Talent Management at New Meta Entertainment, home of Dignitas, one of the leading global esports organizations, and Raidiant, the production company for women in gaming. With an MBA in Marketing and over five years of experience in team / talent operations, partnerships, and marketing, I have developed unique skills and knowledge that enable me to deliver impactful results for our partners, teams, and content creators. In addition, I have planned and executed on-site and online activations for live events and conventions, such as TwitchCon, Dreamhack League of Legends North America Finals and Rocket League Championship Major. At these events, I managed and supported partners like Ally Banking and NYX Cosmetics and oversaw top-performing esports athletes and content creators across multiple titles. Given my Bachelor\'s degree in Chemistry and experience with quality control, I also have a strong analytical background, allowing me to make data-driven decisions and identify trends using various management and analytics tools, such as Zoomph, Meltwater, and Klear. My track record of success involves maintaining and creating long-lasting relationships with our partners, such as Verizon, Pep Boys, Voodoo Ranger and HyperX, and helping grow and elevate the esports and gaming community.
Experience
Senior Manager of Marketing Operations and Talent Management
Jan 2023 — Present · Los Angeles, CA, US
Spearheaded ideation, budgeting and execution of on-site activations for live events such as League of Legends North America Finals and Rocket League Championship Major for partners like Verizon and Ally-Collaborate in the planning and execution of events and Social Media Marketing initiatives for several partners like Ally, Pepboys, Susquehanna Internal Group, Mike and Ike-Manage a group of 8 content creators with bi-weekly meetings to discuss content strategies, event logistics and partner activations briefs and debriefs-Knowledge in different management tools like Zoomph, Meltwater, Advocate, and Klear to elaborate campaign reports, social media data analysis, and performance reports for clients.
Education
UAB Collat School of Business
Master of Business Administration - MBA, Marketing
2017 — 2019
USP - Universidade de São Paulo
Bachelor's degree, Chemistry
2008 — 2014
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.