Abdul-Riaz Monnan
Founder & Creative Director @Le Mahdia
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WORK HISTORY
Founder & Creative Director @Le Mahdia
Liverpool, GB
Founded & launched a clothing brand blending cultural storytelling with humanitarian fundraising- Managed a team of 3 and oversaw all financial operations, from budgeting to supplier payments- Full creative control over all le mahdia* work (logos, photography, graphic design, video editing, website design)- Designed & produced two limited-edition collections (50–100 units each)- Drove awareness through social media campaigns & charity auction houses, providing meals to those in need through 15% of profits and raising £875 for Palestinian aid while reinvesting profits into brand growth.
EDUCATION
Rainhill 6th Form
Law, English Language, History
University of Reading
Bachelor of Arts, English Language and Linguistics
ABOUT ABDUL-RIAZ MONNAN
Final-year English Language & Linguistics student at the University of Reading with a focus on communication, branding, and intercultural strategy.Founder of le mahdia* — an independent streetwear label built around minimalist design, cultural storytelling, and community-driven capsule drops. Through the brand I have led product design, supplier coordination, pricing strategy, and digital marketing, launching limited hoodie and t-shirt releases and generating early revenue while building an engaged audience. This experience has allowed me to apply marketing principles in practice: developing brand identity, running social media campaigns, analysing ad performance, managing small-scale product launches, and understanding consumer behaviour within niche fashion communities.Alongside my entrepreneurial work, I bring experience in retail, student leadership, and cross-cultural collaboration, strengthening my ability to communicate effectively across different audiences and deliver projects under pressure.I am particularly interested in roles at the intersection of marketing, brand strategy, and storytelling, especially within the luxury, lifestyle, and sports industries.My long-term goal is to help brands build strong cultural identities and meaningful connections with their audiences across international markets.
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