Ria Paul
Assistant Marketing Manager, Membership Rewards @American Express
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WORK HISTORY
Assistant Marketing Manager, Membership Rewards @American Express
Toronto, ON, CA
Program Management and Product Marketing: Leading the end-to-end execution of meaningful marketing campaigns and initiatives to drive loyalty, customer satisfaction, engagement and redemption of rewards from the Membership Rewards Program- Insightful Analytics: Crafting monthly reports on the overall performance of the MR Program and developing compelling insights, takeaways, and key findings to share with senior leadership and various other teams across the organization. This also includes monitoring the internal, external and competitive loyalty trends to drive program strategy and improvements, as well as individual campaign analysis and sharing of insights with internal and external partners- Collaborator, Influencer and Organizer: Championing outstanding relationships across American Express to manage the many facets of the Membership Rewards program from campaign execution to Membership Rewards asset management.
EDUCATION
Humber College
Bachelor's degree
Delhi Public School - Bopal, Ahmedabad
Post secondary certificate
ABOUT RIA PAUL
I\'m a results-oriented digital marketer with a passion for crafting compelling narratives and leading high-performing teams. With a strong foundation in content marketing and a keen eye for data, I excel at developing and executing strategies that drive business growth. As a team leader, I thrive on fostering a collaborative and innovative environment where ideas flourish. I\'m skilled at project management, problem-solving, and building strong relationships with cross-functional teams. My ability to analyze data, identify trends, and make data-driven decisions enables me to achieve measurable and impactful results. I\'m a curious and adaptable professional who enjoys tackling new challenges and staying ahead of industry trends. Outside of work, you\'ll find me immersed in the world of ideas through reading, finding strength in the discipline of kickboxing, and indulging in the diverse tastes of global cuisines.
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