Rianna Last

About Rianna Last

Currently creating content that connects and converts for brands like TruthFinder, Intelius, US Search, and OmniWatch.7+ years of experience in content marketing, copywriting, and social media management with a focus on consumer tech, healthcare, and people search brands. Proven ability to craft SEO-driven content that aligns with brand voice and drives engagement across blogs, email, social, and marketing campaigns. Strong background in organic growth, user insights, and cross-functional collaboration.

Experience

1. Senior Content Lead

   Peopleconnect

   Apr 2026 — Present · San Diego, CA, US

   Conversion-Focused SEO & UX Copywriting: I write across 5 consumer brands, crafting copy for homepage hero modules, product landing pages, and complex user funnels designed to drive measurable action- Social Media Manager & Designer (30+ Accounts): I lead the end-to-end social strategy and daily execution for a massive ecosystem, serving as the designer and creator for all social graphics and videos across Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and more- Email Marketing & Lifecycle Strategy: I develop and write high-performing email campaigns, including promotional, win-back, and cross-sell/upsell messaging aligned with our core product funnels- Editorial & Directory Content: I produce long-form, evergreen safety resources and large-scale directory guides, including technical HTML, FAQ schema, and Meta data.

Education

• Monte Vista High School

  High School Diploma

  2011 — 2015

• Aix-Marseille University

  French Studies

  2017 — 2018

• San Diego State University

  Bachelor of Arts - BA, English // French Studies

  2015 — 2019