Rianna Grissom

About Rianna Grissom

I’m a client insights and research leader with 12+ years of experience helping organizations and universities turn complex data into clear, actionable strategy and compelling stories.Currently a Research Manager at Nielsen, I lead global market research programs from proposal through delivery—partnering closely with clients, sales teams, and cross-functional stakeholders to solve high-impact business challenges.My work sits at the intersection of data, storytelling, and strategy. I specialize in translating quantitative and qualitative insights into recommendations that drive decision-making at the executive level.I’m particularly known for navigating ambiguity, leading cross-functional teams, and building strong client relationships through consultations that are creative and conscientious in approach.With a Ph.D. in Applied Psychology, I bring a deep understanding of human behavior to every engagement—whether in consumer insights, brand strategy, or organizational change.I’m always interested in connecting around insights, strategy, and innovative approaches to research.

Experience

1. Senior Research Manager

   Nielsen

   Jun 2022 — Present

   Drive innovation in research solutions through cross-functional collaboration with Product, Marketing, and Sales- Partner with Sales teams on client consultations, product demos, and closing—including pricing and contract negotiation- Manage global teams and coordinate across regions to ensure consistent, high-quality delivery- Translate complex data into clear, actionable recommendations for senior leadership- Oversee budgets, timelines, and vendor relationships across multiple concurrent projects

Education

• University of Massachusetts Lowell

  Doctor of Philosophy (Ph.D.)

• Edinboro University of Pennsylvania

  Bachelor of Science (B.S.)

• Shippensburg University of Pennsylvania

  Master of Science (M.S.)