Riaj Mahmud
Assistant Professor of Marketing @Shsu College Of Business Administration
Houston, TX, US
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WORK HISTORY
Aug 2025 — Present
Assistant Professor of Marketing @Shsu College Of Business Administration
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Huntsville, TX, US
EDUCATION
N/A
University of Nebraska-Lincoln
Master of Business Administration - MBA, Business Analytics Specialization
N/A
University of North Texas
Doctor of Philosophy - PhD, Marketing
ABOUT RIAJ MAHMUD
My research primarily focuses on social values and purpose-driven branding. My recent work examines the effects of brand activism and the complex challenges faced by brands that adopt activist stances.
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