Ria He
Brand Marketing @ KISS | Culture, Strategy, Launch | Parsons BBA Grad
- Role
- Brand Marketing Specialist at Kiss Beauty Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ria He
I\'m a Brand Marketing Specialist with a deep passion for beauty, storytelling, and…
Experience
Brand Marketing Specialist
Mar 2025 — Present · New York, NY, US
Develop and execute marketing strategies to drive brand awareness, engagement, and sales across key product categories- Oversee brand positioning, messaging, and storytelling to ensure consistency across all marketing channels- Lead cross-functional collaboration with product development, design, and sales teams to align marketing efforts with business objectives- Analyze market trends, consumer insights, and competitor activities to inform strategy and innovation- Track KPIs and marketing performance, optimizing campaigns based on data-driven insights.
Education
Parsons School of Design - The New School
Bachelor of Business Administration - BBA
DIS - Study Abroad
Bachelor of Arts - BA
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