Riadh Salhi

Senior Manager Product Marketing @Expedia Group

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2022 — Present

Senior Manager Product Marketing @Expedia Group

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Developing audience segments across the travel industry to support improved engagement, product development, and support services for Expedia Group\'s partners and travellers.

EDUCATION

2011 — 2012

University of Kent

PGCHE, Associate Teacher Accreditation Program

2018 — 2018

BCS, The Chartered Institute for IT

Certificate in Business Analysis Practice, Business Analysis and Management

2019 — 2019

BCS, The Chartered Institute for IT

Foundation Certificate in Business Change, Business Analysis and Management

N/A

Product Marketing Alliance

Product Marketing

2006 — 2009

University of Liverpool

BA Hons Marketing, Marketing

2015 — 2015

Design Thinkers Academy

Customer Experience and Service Redesign, Customer Research and Strategy

2019 — 2019

BCS, The Chartered Institute for IT

Certificate in Modelling Business Processes, Business Analysis and Management

2011 — 2015

University of Kent

Doctor of Philosophy (PhD), Marketing and Psychology

2018 — 2018

BCS, The Chartered Institute for IT

Certificate in Requirements Engineering, Business Analysis and Management

2010 — 2011

University of Kent

Masters (MA), Management

SKILLS

StrategySports MarketingExploratory Data AnalysisStructoral Equation ModellingUser ExperienceManagementQuantitative ResearchDigital StrategyQualitative ResearchAdvertisingIntegrated Campaign PlanningMarketing StrategyConsumer BehaviourSocial MediaInterviewsNvivoResearchFocus GroupsAmosOrange Data Analysis ToolBehavioural ChangeProject ManagementCommunity Partnership DevelopmentDigital Communication StrategyPartnership MarketingStatistical Data AnalysisCustomer InsightCorporate Partnership DevelopmentMarket ResearchRelationship MarketingSocial MarketingEvent ManagementEmotion Response AdvertisingSpssSocial Media AdvertisingPublic HealthCategorical Data AnalysisAnalyticsQuestionnaire DesignSocial Media Marketing

ABOUT RIADH SALHI

Experienced and qualified in Product Marketing, Strategy, CRM, Technology Implementation,…

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Riadh Salhi — Senior Manager Product Marketing at Expedia Group in London, GB | Unifers