Ria Biswas

About Ria Biswas

What happens when you mix a dash of MBA mojo, a sprinkle of quirky creativity, a lot of grit and a ton of Excel sheets? You get me – A curious marketer looking to transform creative ideas into strategic campaigns! As an MBA Student at NMIMS, Mumbai, I\'m not just about acing presentations and decoding consumer behaviour (though I do that too!). I\'ve been awarded as an Unstop Top 100 B-School Unstoppable Leader this year, blending my academic prowess with real-world strategies. Let\'s talk Business Strategy(A heavy term indeed!). I\'ve got a knack for turning dull PPTs into compelling narratives and transforming heaps of data into actionable insights. From startups to seasoned businesses, I\'ve worn many hats as a growth strategist and demand generation expert. What do I believe in? Blending analytics with a pinch of creativity to concoct campaigns that not only convert but also leave a lasting impression. From Awareness to Conversion to Post-purchase experience - I thrive to create memorable product and buying experiences for today’s consumers. I have worked with Startups as a Demand generation expert & data-driven strategist. I craft integrated campaigns (email, social, display, content, PPC, SEO) to accelerate the sales funnel. Operating on first principles, here are my core competencies:>>: In-market account identification, Market Testing, Account Research, Cold Calling, LinkedIn social selling, Account Score Modeling, Personalized Email Outreach>>: Email copywriting, Database management, Hubspot, Mailheight, MailShake, Pardot, Performance tracking>> & : Landing page and microsite designing, Figma, Adobe Photoshop, Illustrator A/B testing, Google Analytics, Google Optimize, Microsoft Clarity>>: LinkedIn Paid Media Campaigns, ABM Display Campaigns, Terminus, 6Sense, Adwords, Amazon DSP, Spend management>>: Idea development, Content Planning, Channel identification, Campaign Planning, ROI reporting>>: Planning, Content Creation, Creative Messaging, Channel identification, ROI measurement

Experience

1. Customer Success Manager

   Atlan

   Mar 2025 — Present

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA

• South Point High School, Kolkata

  Class 10 and Class 12

• Kalinga Institute of Industrial Technology, Bhubaneswar

  Bachelor of Technology - BTech, Computer Science

  2017 — 2021