Rohan P.
MarTech | Marketing Ops | Marketing Analytics | Digital Marketing | Ex-FIS | Ex-Atos-Syntel | Ex- Cadence
- Role
- Senior Manager Marketing Operations at Azentio
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rohan P.
Marketing Technology professional with over 13 years of experience in catering to high-end software product and services companies. Owned MarTech integration, Vendor management, Marketing operations, Campaign management and demand generation activities with proven experience in drip marketing, lead nurturing, digital marketing strategies and sales accelerator programs. Worked extensively on Marketing automation tools like Marketo, HubSpot, and Pardot with over 10 years of involvement. Big user of Adobe products like Adobe Launch, Analytics, Target, Experience manager and good hands-on experience on platforms like Demandbase, Cvent, Google suite (Data studio, Analytics, AdWords) etc. Specialties: EDA, 5G, Semiconductor, FinTech, Survey software, Storage, Networking, Virtualisation, Datacenter, Cloud, IoT, AI, ML, IIoT, Analytics, Survey Software, Healthcare IT products, etc.Skills and Technologies - Marketo, Pardot, HubSpot, Google Analytics, Google Ads, Google Tag Manager, AdRoll retargeting, Google remarketing, SFDC, Adobe Cloud, Adobe Target, Adobe Analytics, Adobe Launch, Demandbase, Terminus, Splash, Outreach, LeanData, Cvent etc.Key Projects: Established an e-commerce marketing program with order-level data tracking in Marketo Integrated Adobe Experience Manager, Adobe Analytics, and Marketo Engage, enabling tracking of known vs. anonymous visitors Successfully managed a cookie preference management project, from planning and testing (SIT/UAT) to execution and post-launch management. Designed a robust event registration and participant-level tracking system for enhanced reporting and analysis. Implemented persistent UTM data tracking across GA, Adobe Analytics, SFDC, and Marketo, ensuring data integrity even when URL parameters were truncated. Revamped e-commerce strategy and remodeled data tracking, driving improved business insights. Spearheaded a re-targeting ad strategy, boosting ad conversions by 8% through strategic optimizations. Implemented a Customer Experience NPS program, driving actionable insights and continuous improvement.
Experience
Senior Manager Marketing Operations
Feb 2025 — Present · Bengaluru, IN
Education
NIILM School of business Bangalore (NSB)
MBA, Marketing and Operations
2008 — 2010
Nagpur University
BSc.(Biotechnology), Biotechnology,Chemistry,Microbiology
2005 — 2008
Vidya Mandir Koradi
SSC and HSC, Biological and Physical Sciences
1991 — 2005
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