Robert Hoover

About Robert Hoover

I’m Rob, and I help CPG brands develop innovative and impactful marketing strategies that connect with consumers, drive revenue, and strengthen brand loyalty.I use consumer insights to shape strategies that deliver measurable impact and long-term brand value. My background spans consumer engagement, brand strategy, experiential marketing, and launching new products from idea to market.With 20 years of experience at Monster Energy, I lead marketing and consumer engagement strategy for our largest business unit. I have managed large-scale events, national campaigns, experiential activations, strategic partnerships, and new product initiatives that expanded market presence and delivered measurable growth.I’m motivated by opportunities where creativity, strategy, and execution come together to shape culture and accelerate brand growth. I enjoy working with organizations that value bold ideas, data-informed decisions, and marketing that drives real business outcomes.

Experience

1. Senior Field Marketing Manager

   Monster Energy

   Aug 2021 — Present · US

Education

• University of North Carolina at Charlotte

  Bachelor of Applied Science (B.A.Sc.)

• UNC Charlotte Belk College of Business

  BSBA

Skills

• Brand Management
• Marketing Strategy
• Marketing
• Event Management
• Management
• Direct Marketing
• Product Marketing
• Brand Awareness
• Social Media Marketing
• Leadership
• Digital Marketing
• Relationship Marketing
• Sales Operations
• Sponsorship
• Sales
• Market Planning
• Trade Shows
• Strategy
• Event Planning
• Product Development
• Marketing Research
• Brand Development
• Advertising
• Integrated Marketing
• Marketing Communications
• Team Management
• Market Research
• Marketing Management
• Email Marketing
• Online Marketing