Rhonda Riegel
CreativeOps | DesignOps | Program Manager for Creative Teams | Professional Creative Cat Herder
- Role
- Senior Creative Project Manager (Creative Operations Program Lead) at Extend
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Rhonda Riegel
In both productivity-focused and creativity-focused teams, we have discovered the data…
Experience
Senior Creative Project Manager (Creative Operations Program Lead)
Mar 2023 — Present · San Francisco, CA, US
Strategic Operations Leadership • Transformed creative operations at scale, designing and implementing systems supporting 70+ concurrent projects and 350+ deliverables per quarter—establishing Extend’s first comprehensive CreativeOps framework. • Built revenue visibility infrastructure, creating dashboards that track $60M+ quarterly revenue impact and quantify Studio value at $445K+ per quarter through blended agency rate modeling. • Led operational alignment with Product, Sales, and CRM teams, improving delivery timelines and stakeholder visibility through standardized Studio intake and workflow processes. Program & Project Delivery • Program-managed complex initiatives including post-purchase experience workflows, coordinating across internal teams and external vendors to deliver modular email/SMS flows aligned with product sprint cycles and integrated with broader platform ecosystems. • Architected scalable delivery frameworks via custom Asana templates, automation workflows, and integrated reporting—connecting systems across Creative, Product, and Marketing environments to reduce manual coordination and improve forecasting accuracy. • Managed resource planning and vendor relationships, overseeing resourcing, headcount forecasting, and partner coordination across Creative, Co-Marketing, CRM, and Web teams within a connected ecosystem of tools and stakeholders.
Education
De Anza College
Japanese
2004
University of California, Santa Cruz
Graphic Design
2001 — 2001
International Coach Academy
Certified Professional Coach, Life Coaching
2011 — 2012
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