Rhonda L. Adams

About Rhonda L. Adams

As a leader focused on changing how the world connects and innovates with technology, Rhonda helps companies apply digital solutions that improve their business and transform the customer experience. Her role as Director of Strategy & Innovation demands a constant blend of innovative and operational thinking. She has honed these skills during a career that spans strategic marketing, brand development, and intensive leadership experience in the innovation space for companies ranging from mid-size to Fortune 100 – 500. A proven team-oriented leader, she is motivated by people and driven to deliver results for her clients.Rhonda is responsible for designing globally scalable, customized solutions that fit customers’ innovation needs–whether through digital adoption or workflow improvements. It’s a tall order in today’s world, which is being reshaped by AI, smart vehicles/homes/cities, system modernization, and a growing demand from digital consumers for personalized, seamless experiences. Rhonda has had a front-row view into this fast-changing world while embedded at Fortune 100 - 500 companies, where she served as Senior Program Manager implementing innovation initiatives for the client. During her tenure, she proved that “closing the innovation-execution gap” is much more than a cliché. She and her team executed an innovative marketing strategy and process improvements that not only increased innovation engagement, but also achieved 6x faster speed-to-delivery and over $600M of identified lifetime value in operational efficiencies. Rhonda was accountable for the planning and execution of these innovation initiatives, leading technical and design teams, guiding & aligning client executive stakeholders, and executive marketing communications for the program. Rhonda works closely with colleagues across Strategy, Digital Product Development, Design, Engineering, Operations, and Sales teams to ensure outstanding user experiences and best-in-class solution design. Throughout her work leading innovation and transformation programs, Rhonda also often leans on her extensive Fortune 500 marketing background. For example, she has lead the strategy, execution, and launch of clients’ new innovation brands across all messaging platforms and channels to drive outsized results and prior to NTT DATA spent six years leading global marketing efforts for a Fortune 500 Workforce Solutions company.

Experience

1. Director, Innovation & Strategy

   Launch By Ntt Data

   Jun 2024 — Present · Royal Oak, MI, US

   Lead and shape strategic and innovation transformation initiatives for enterprise clients, uniting leaders, teams, and opportunities to drive growth through high-impact, insight-driven solutions.

Education

• Michigan State University

  Bachelor of Arts - BA, Advertising

Skills

• Leadership
• Marketing Communications
• Volunteer Recruiting
• Management
• Email Marketing
• Pitch Engine
• Organizing
• Advertising
• Problem Solving
• Meeting Deadlines
• Marketo
• SEO
• Eloqua
• Event Planning
• Adobe Lightroom
• Pardot
• Exact Target
• Brand Development
• Time Management
• Lead Generation
• Direct Marketing
• Responsible
• Taking Action
• Photoshop
• Non-Profit Volunteering
• Ektron Content Management System
• Ektron
• Marketing Strategy
• Troubleshooting
• Strategy
• Account Management
• Camtasia
• Content Management
• Leader
• Coaching
• Talent Acquisition
• Social Media
• Marketing