Rhonda W.
Marketing Leadership Executive ► Strategic Planning ► Branding ► High-Performance Employee Mentorship ► Consumer Insights ► Marketing Operations ► Trend Analysis
- Role
- Vice President, Outdoors Brand & Fbin Brand Execution at Fortune Brands Innovations
- Location
- Toledo, OH, US
- LinkedIn followers
- 500 followers
About Rhonda W.
WHO I AM: I am a strategic marketing executive who has passion for shaping brand…
Experience
Vice President, Outdoors Brand & Fbin Brand Execution
Oct 2022 — Present · Maumee, OH, US
As Vice President of Outdoor Brand and Brand Execution at Fortune Brands Innovations (FBIN), I lead the brand and go-to-market strategy for a diverse portfolio of more than 21 global outdoor brands. I am instrumental in shaping consumer engagement strategies and overseeing integrated marketing campaigns in addition to managing creative development and production across all scales—from agile digital activations to major brand experiences. I direct a talented, cross-functional team of more than 60 professionals, guiding initiatives that unify messaging across B2B and B2C channels, e-commerce, retail, and digital touchpoints. I also manage multimillion-dollar budgets, ensuring every investment aligns with data-driven insights and brand objectives to deliver measurable growth, strengthen market presence, and enhance consumer connection across all channels. Led brand and go-to-market strategy for diverse portfolio of global outdoor brands, strengthening market presence and brand cohesion. Launched unified multi-brand initiative key to enhancing industry visibility and deepening engagement with key audiences. Built and led in-house creative agency spanning multiple offices, streamlining operations and elevating creative quality. Guided full-funnel marketing strategies integrating digital, social, and experiential channels to drive stronger consumer connection. Fostered cross-functional collaboration to align product, digital, and merchandising strategies with overall brand objectives.
Education
Columbia University
Brand Leadership Strategy, Management, and Performance
Franklin Covey Academy
The 7 Habits of Highly Effective Leaders
University of Toledo
BA
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