Rhonda Underwood McCarthy

About Rhonda Underwood McCarthy

I’m a Marketing & Communications Leader with 14+ years of experience helping global brands and organizations translate big-picture goals into strategies that drive measurable results. My expertise spans content and social strategy, brand engagement, and integrated marketing — bringing together creativity, data, and storytelling to build meaningful connections with audiences.I’ve partnered with iconic brands such as Samsung, Mercedes-Benz, Revlon, Corteva Agriscience, Verizon, and Eli Lilly, leading initiatives that increased engagement, strengthened brand loyalty, and delivered business impact. My career includes both agency and in-house roles, giving me a unique perspective on how to navigate complex challenges and deliver innovative solutions.Known for building collaborative, high-performing teams, I thrive in environments where strategy meets execution. Whether it’s shaping executive visibility programs, launching employee advocacy platforms, or driving cross-channel campaigns, I’m passionate about elevating brands and sparking engagement that lasts.My core strengths:Marketing & Communications StrategyContent & Social Media LeadershipBrand Positioning & StorytellingAudience Engagement & GrowthExecutive Visibility & Employee AdvocacyCross-Functional Team Leadership

Experience

1. Senior Vice President, Strategy & Analytics

   Publicis Groupe

   Jan 2025 — Present

Education

• Florida State University

  Bachelor of Science - BS, Psychology

• Florida Atlantic University

  Master of Arts - MA, Communication, General