Rhona MacKinnon

WORK HISTORY

ABOUT RHONA MACKINNON

B2B & B2C Sales Marketing Communications Strategic Account Management Customer Success 10+ years of experience as a Sales and Marketing Manager, I offer the required expertise in identifying business growth opportunities, building strategic partnerships, understanding customer\'s business, and articulating value propositions. Driven by a passion for brands and ideas, I have always strived to strengthen the Brand Promise, Vision and Position with a constant focus on increasing organisational competitiveness, market share and profitability and delivered tangible results and customer-focused outcomes in changing environments. I have successfully driven growth across selected customer targets with a proven track record of successful new business development and creatively building trusted long-term relationships with various stakeholders. By establishing strategic partnerships with businesses, I identified opportunities for upselling/cross-selling and profiled new business opportunities by leveraging new customer wins. This resulted in repeat business, profits and generated recurring growth opportunities by always achieving/exceeding business targets. Through exceptional negotiation skills with a successful track record of winning complex sales cycle, I am skilled at engaging with customers across multiple marketing channels, delivering consultative client presentations, conducting mesmerising product demos, and winning business leads. I also possess excellent knowledge of the digital advertising tools and a track record of delivering projects on agreed timelines, scope, and budget. I thrive on competition and have a solid work ethic. I am an efficient leader and team architect driving continuous performance improvements. I believe in the culture of teamwork, shared mission, and best-in-class service, delivering impeccable service to business clients. Most of all, I am enthusiastic about my work, keenly interested in my customers, and motivated to excel! I am looking to improve my network, hoping to share knowledge and grow ideas into actionable initiatives. Contact: R••••••••@gmail.com