Rhona Lawson
Uk Market Insights Manger (Mat Cover) @Scotland Food & Drink
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WORK HISTORY
Uk Market Insights Manger (Mat Cover) @Scotland Food & Drink
As an SF & D partnership initiative, The Knowledge Bank (TKB) was established in 2021 and was launched as a website with a new approach to managing, sharing and disseminating market data, research, insight and knowledge to the Scottish food and drink industry to help it grow, make it resilient and to ensure it is informed. We are focused on informing and upskilling producers and retailers in order to provide a competitive advantage in gaining and securing distribution, developing new products or evaluating the impact of activity in outlet.Through a deep understanding of the route to market, The Knowledge Bank aims, using a variety of research methods, to identify and unlock opportunities for those involved in the Scottish Food and Drink industry – with a primary focus of providing the tools to deliver that.The Knowledge Bank is also a central part of the delivery team for the Scotland Food & Drink Partnership Strategy, providing KPIs, analysis, insight and reporting, designed to inform the strategic direction and identify clear gaps where Scottish Food and Drink companies and brands should focus to achieve our collective goals. We are currently working on projects focusing on UK grocery and foodservice markets, international market opportunities, e-commerce, future trends including sustainability and health as well as keeping an eye on industry performance.
EDUCATION
Edinburgh Napier University
Post Graduate Diploma in Administrative and Information Management
University of Glasgow
Master’s Degree, Modern Languages
ABOUT RHONA LAWSON
Dynamic insights and communications professional with 20+ years of global experience…
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