Amanda Rhodes
Head of Insights & Strategy Project Lead @Yeo Valley Production Ltd
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WORK HISTORY
Head of Insights & Strategy Project Lead @Yeo Valley Production Ltd
Jan\'25-Mar\'26: Head of Insights (category, consumer, brand & analytics), maternity cover. Jan\'26-Jul\'26 (expected): 5Y Strategy Project and Insights lead, special assignment._Leading the 5Y strategy process with the CEO and CIFO, driving strategic alignment across the Executive team. Working with Strategy groups to develop and build long-term plans, and translating these into SMART, actionable objectives._Defined and delivered Category Vision & Growth Strategy for Dairy, underpinned by new consumer segmentation and demand spaces, shaping 5Y innovation pipeline across branded and own-label portfolios._Positioned the business as a category thought leader, influencing retailer & commercial strategy through future-focused insights (e.g. future of dairy, GLP-1 impact) and co-developing “fixture of the future” concepts across key accounts._Built and led a newly created insights team, integrating consumer and brand insight functions and transforming ways of working to establish a central hub for data-driven insight and decision-making.
EDUCATION
The University of Georgia
Principles of Market Research, Market Research
University of Warwick - Warwick Business School
BSc (Hons) International Business, Business
University of Oregon Lundquist College of Business
MBA (Accelerated), Sustainable Business Practices
SKILLS
ABOUT AMANDA RHODES
Senior Insights & Analytics Leader with 15+ years’ experience driving consumer-centric growth across international and UKI FMCG markets.Proven track record of shaping consumer, brand, category & commercial strategy, Exec-level stakeholder influence, and leading high-performing teams.Defined and led insights agendas across categories and markets, with full accountability for teams, budgets, and strategic, data-driven decision-making.Expert in synthesising multiple data sources into clear, compelling narratives that drive strategic decision-making, business growth, and retailer partnerships.
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