Rhode Brandon
Senior Category Development Manager
- Role
- Senior Category Development Manager at Smithfield Foods
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
Experience
Senior Category Development Manager
Nov 2006 — Present · Smithfield, VA, US
Utililizing experience and knowledge of the category management process to provide insights and recommendations for brand strategies and tactics to drive top line and bottom line growth. Working directly with Consuemr Marketing, Trade Marketing and Sales Managers to offer fact-based assortment, shelving, pricing and promotion recommendations. Presenting compelling data to customers to facilitate their understanding and execution of tactics. Utilizing both primary and secondary research to advance company initiatives by finding synergies and alignment between retailer category strategies and Smithfield\'s branded strategies.
Skills
- Ac Nielsen
- Food Processing
- National Accounts
- Food Safety
- Grocery
- P&L
- Supply Chain
- Food Manufacturing
- Shopper Marketing
- Category Insights
- Market Planning
- Forecasting
- Brand Management
- Cross-Functional Team Leadership
- Key Account Development
- Frozen Food
- Marketing Research
- Customer Insight
- Product Development
- Trade Marketing
- Consumer Products
- Retail Category Management
- Food Service
- Spectra
- Private Label
- Key Account Management
- Pricing
- Meat
- P&L Management
- Iri
- Marketing
- Competitive Analysis
- Inventory Management
- Categorization
- Product Innovation
- Merchandising
- Brand Development
- Segmentation
- Marketing Management
- Market Analysis
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