Rhituparna Bhattacharya
Brand Engagement Manager @Unilever
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WORK HISTORY
Brand Engagement Manager @Unilever
Mumbai, IN
Shaping global strategies to elevate creative excellence and media effectiveness across Business Groups• Led learning initiatives to future-proof brand engagement across emerging digital and content channels• Developed the Creator Insights Playbook to drive impactful creator-brand collaborations• Global liaison for digital partners (Amazon, Meta, Pinterest) translating global learning into brand-building practices
EDUCATION
Symbiosis Institute of Management Studies
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
Visvesvaraya Technological University
Engineer’s Degree
Seth Godin's Akimbo Workshops
STR Certificate Granted, The Story Skills Workshop
SKILLS
ABOUT RHITUPARNA BHATTACHARYA
Thriving doesn’t happen by accident. It’s built through intentional living, thoughtful constraints, and a relentless curiosity for what truly matters.\" — Inspired by Seth Godin & Tim Ferriss This quote has echoed through various phases of my life. From decoding creative effectiveness at Unilever to studying the subconscious at Nielsen, I’ve been on a professional journey shaped by two driving questions: 1. What motivates us as humans? And how can we create systems at work or in life that allow people to thrive? My work today sits at the intersection of behavioral insight, storytelling, and purpose-led strategy. As the Brand Engagement Manager at Unilever, I collaborate with global creative and media partners, decode emerging content formats, and shape insights-led playbooks that impact some of the world’s most beloved brands. Whether it’s leading learning agendas across digital ecosystems or championing creative excellence, the constant is my curiosity about people - what excites them, what fulfills them, what drives meaningful action. My podcast, “Eudaimonia with Rhitu” is a personal extension of this exploration. Through conversations with artists, scientists, entrepreneurs, and leaders, I dive into stories of intentional living, discomfort, reflection, and reinvention. Each story is different, but the question remains the same - “How can we flourish?” Outside of work, I’ve found joy (and many humbling moments) in writing, mentoring, and being a proud aunt. I believe in holding space for difficult questions, championing meaningful conversations, and sharing vulnerable stories, not just as a professional, but as a person always evolving. Let’s connect if you’re curious about motivation, meaning, and how people and ideas grow!
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