Rhiannon Blackwell
Client & Industry Marketing Director, Global Marketing @PwC
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WORK HISTORY
Client & Industry Marketing Director, Global Marketing @PwC
EDUCATION
MiniMBA
Brand Management
University of Birmingham
BA Modern Languages, German, Spanish, Portuguese, French
MiniMBA
Marketing
SKILLS
ABOUT RHIANNON BLACKWELL
2024 Account-based Marketer of the Year, Momentum ITSMA Marketing Excellence Awards | Marketing Week’s Future Marketing Leaders 2024 | Accredited ABM Practitioner | Marketing Week Mini MBA in Brand Management | B2B Marketing ABM Opinion Leader 2021 | Commendation in B2B Marketing\'s Trendsetters & Trailblazers 2023 | Mentor & public speaker (usually ABM-related!) Not long ago my parents delighted in dumping a box full of attic stuff at our new house. Along with my old yearbook and photos from travels, were pages and pages of first chapters, scribbled songs, and half finished illustrations.As I sorted through them, I realised that I’ve always loved to tell stories in many forms. And, luckily for me, storytelling is at the heart of my role now and one of the biggest reasons I genuinely love doing ABM.As marketers we know there’s nothing like a creative story to win over hearts and minds. They help us bond, persuade, stand out, and stick in the mind. So whether I’m selling the vision of ABM internally, seeking to inspire our newly formed team, or creating differentiated campaigns that truly connect with our clients, the creativity behind that dusty box of pages still gets a chance to see the light of day!
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