Rhiannon Pichon
Events & Talent Partnerships @ Amazon | Ex-Under Armour, LivingSocial
- Role
- Product Marketing Manager, Events & Partnerships at Amazon
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Product Marketing Manager, Events & Partnerships
Dec 2024 — Present · Santa Monica, CA, US
Owns strategic vision and execution for Amazon Fashion & Fitness partnerships and experiential events and GTM brand launchesPioneered Amazon Fashion\'s first-ever live-to-digital shopping event \'The Summer Edit\' in New York City innovating real-time translation of IRL creator content to an onsite shopping experience; led cross-functional execution generating $1.32M in revenue through strategic partnership with 7 micro and macro creators, establishing new blueprint for omnichannel creator campaignsLeads Amazon Fashion + Fitness comprehensive marketing strategy for 2025 events, including New York Fashion Week and Amazon Creators Summit; owns end-to-end strategic planning, creator partnerships, and executionOwns end-to-end traffic strategy across Amazon Fashion\'s flagship events, building full-funnel marketing campaigns across push notifications, email, organic social, paid social, and onsite placements, creating a cohesive customer journey and maximizing reachOwns Events playbook, and continuous optimization through experimentation and quarterly business reviewsCollaborates closely with creative (design), media, and talent agencies to deliver campaigns and events that blend fashion and wellness.Leads cross-functional relationship with Amazon Creators/Influencers, Licensed Sports, and Merch on Demand teams.Owns end-to-end reporting for Amazon Fashion events, delivering data-driven insights to senior leadership including real-time campaign tracking, post-event analysis, and ROI recommendations that inform future strategy and investment decisions
Education
University of Maryland Global Campus
Master of Science (M.S.), International Marketing Management
2011 — 2013
Towson University
Bachelor of Science (B.S.), Mass Communication/Media Studies
2006 — 2010
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