Rhian Cullen
Partnership Marketing Executive @bet365
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WORK HISTORY
Partnership Marketing Executive @bet365
GB
Manage a portfolio of global partners across key markets, driving performance through strategic planning, relationship management, and commercially focused decision making- Lead high value marketing initiatives, including a 6 figure UCL display campaign with a premium publisher, owning inventory selection, campaign planning, and execution across key sporting fixtures- Drive commercial efficiency by reviewing and optimising partner agreements, including restructuring commercial models to better align with performance- Collaborate cross functionally with internal stakeholders and teams to align on campaigns, promotions and how to best make use of partner assets- Maintain accurate campaign tracking and reporting through CM and internal tools, ensuring transparency and data driven decision making.
EDUCATION
St Edmund’s Catholic Academy
GCSE’s
Liverpool John Moores University
Undergraduate, Sport Business
Thomas Telford School
A Levels
ABOUT RHIAN CULLEN
Hi! I\'m a marketing and partnerships professional within the sports industry, currently working as a Partner Marketing Executive at bet365. I specialise in managing and growing a diverse network of global affiliate partners, with a strong focus on driving commercial performance, negotiating effective deals, and delivering impactful marketing initiatives. Through my role, I\'ve successfully led and supported campaigns involving significant budgets, ensuring activity is strategically planned, well-executed and delivers measurable results.I started my career on bet365\'s Marketing Graduate Scheme, where I gained hands on experience across key marketing functions, including Display and Programmatic, Paid Media, CRM and several content teams. International placements in Malta and Gibraltar offices further broadened my knowledge, providing me exposure to different markets, teams, and ways of working.Key Projects Include:• Leading a six figure display campaign tied to major sporting events, delivering strong engagement and added value through strategic planning and negotiation.• Optimising and growing sporting partnerships, including content-led and social driven initiatives.• Previously led the development and execution of a comprehensive content strategy for the Women’s Champions League 2023/2024 season on bet365’s Sports and Betting News platform, increasing tournament visibility and coverage.I\'m particularly passionate about sports marketing within women\'s football and always keen to connect - drop me a message to chat football, marketing or just to grab a coffee!
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