Rhiana Ricciotti
B2b Marketing Manager @Lakeshore Learning Materials
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WORK HISTORY
B2b Marketing Manager @Lakeshore Learning Materials
Carson, CA, US
Manage the strategic planning and execution of all national B2B marketing segments in close collaboration with Sales, Business Development, RDD, and regional teams to drive alignment and business growth Lead the product marketing strategy for the launch of a new product line, Modern Edge, partnering across departments and channels to ensure cohesive messaging, positioning, and market readiness Oversaw the launch of a new target audience—Architects & Designers (A&D)—including the development of a tailored product messaging framework and supporting content strategy Manage and mentor a team dedicated to advancing B2B marketing objectives, while overseeing the development and execution of strategic initiativesServe as a subject matter expert in Education from early childhood to higher education to inform and shape strategic marketing content and messaging.
EDUCATION
Arizona State University
Bachelor's degree, Business Administration and Management, General
SKILLS
ABOUT RHIANA RICCIOTTI
Product Marketing | Marketing Strategy | B2B Marketing
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