Rhett Milito

Vice President Marketing @Spectrum Reach

Responsible for developing innovative marketing tactics to improve brand perception, increase customer interactions with web and social media channels, and drive inbound lead volume. • Manage paid media strategy including linear advertising, preroll, display, social, and SEM that has increased yoy web traffic by +426%. • Manage social media strategy including developing unique content to grow our brand through earned, owned and targeted paid tactics. • Develop database marketing strategy, lead nurturing tactics, customer experience and crm process management that has grown inbound yoy lead volume +97%. • Transform our brand by developing leading edge data driven messages incorporating celebrity appearances at top national industry events to destroy our competition.