Rhea Anklesaria
Marketing Lead
- Role
- Marketing Lead - Shoes and Handbags at Amazon
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Rhea Anklesaria
12+ years of experience in marketing across advertising, digital marketing and brand marketing
Experience
Marketing Lead - Shoes and Handbags
Mar 2022 — Present · Bengaluru, IN
Managing a team of marketing managers and specialists on marketing for footwear and handbags at Amazon Fashion. Involves: Customer Experience: Lead the end to end experience for shoes and handbags customers across on-site and off-site channels (Social media, Push notifications, Affiliates, SEO, Influencers). Develop the category’s style on-site guidelines, merchandising calendar, and promotions. Customer Lifecyle Management: Drive planning to penetrate key customer segments including Prime customers and new customers, including optimizing CX and promotions. Brand Planning: Lead and advise key brands on traffic growth levers and visibility, and develop the playbook for monetization of digital assets
Education
New York University
BA, Media, Psychology, Business(Leonard N. Stern School of Business)
2005 — 2009
Indian School of Business
Master of Business Administration (MBA), Marketing/Marketing Management, General
2014 — 2015
Dhirubhai Ambani International School
International Baccalaureate (IB)
2003 — 2005
Bombay Scottish School
ICSE
1991 — 2003
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